The Unicorn Standard - Boston VP Hat (Unisex)

Boston isn’t just about race day — it’s about every early alarm, every long run, every mile that gets you one step closer to that start line in Hopkinton.

The Unicorn Standard VP Hat was made for the full journey.

Built with a structured, trucker-style fit, this hat holds its shape from shakeout miles to post-run beers. Laser-cut ventilation keeps air moving when the effort climbs, while the curved brim brings just enough coverage for sunny long runs and race day spectating alike.

Finished with an adjustable snapback for a dialed-in fit, it’s lightweight, comfortable, and ready for whatever the forecast throws at you — from Heartbreak Hill repeats to the walk down Boylston after it’s all said and done.

Train in it. Race in it. Celebrate in it.

This is the standard.